You are one click away from the perfect hotel marketing strategy.
In this e-book, you will learn about:
- The foundations of a strong hotel marketing strategy
- How to use inbound marketing to attract target markets
- How to create a deal closing hotel website and beautiful landing pages
- Using SEO (search engine optimization) and Local SEO to reach target audiences
- How to optimize your email marketing for different demographics
- Viral social media marketing and uses of social media channels
More about the e-book
Hilton, Marriott, and other world-renowned hotel chains - what do they have in common? Other than being luxury hotels and offering unmatched guest experiences, they know how to use marketing tools. They have mastered the perfect hotel marketing strategy, and stay on top of the hospitality industry with consistent, steady growth.
Perhaps it takes years to completely master hotel marketing. Luckily you have stumbled upon us, and our e-book of the tips, tricks, and marketing ideas compiled from years of experience in the industry. We cover everything you need to build your hotel's brand through a multi-channel digital marketing plan, and to conquer the hearts of potential guests.
What You’ll Learn in This E-book
In this e-book, we aimed to provide hoteliers with tips for an independent hotel marketing strategy that would increase the hotel's online visibility and highlight its own booking engine, encourage direct bookings rather than rely on intermediaries such as OTAs (Tripadvisor, Booking.com, Hotels.com to name a few).
With tips and insights about the latest trends in the hotel industry, we offer help on how to personalize your marketing strategy and stand out among the local businesses, in the age of Airbnb and super-personalized social media algorithms that pose challenges to traditional marketing techniques.
Frequently Asked Questions
Hotel marketing is the sum of all marketing efforts aiming to promote a hotel business. It can include anything from paid ads, partnerships with influencers and bloggers, content marketing, photos and video content, podcasts, to editing guest reviews (which is equal to word-of-mouth in the digital landscape).
An effective hotel marketing strategy consists of a balanced mix of whichever channels and tactics work best for your specific target audience and your brand.
Hotel marketing can serve general purposes such as winning over potential customers, increasing the number of hotel guests, and building brand loyalty or specific aims for marketing campaigns such as promoting certain hotel rooms and targeting specific types of audiences, for example, business travelers.
We wanted to share our know-how on hotel marketing and hopefully help our visitors. Feel free to contact us with your questions and inquiries.